60% of app store downloads come from search

 · App store search is very important for app discovery: „On iOS, 47% [of users] said they found an app through the App Store’s search engine, while 53% of Android users did the same on Google Play.“ “ 65 percent of downloads come from searches on the App Store”Estimated Reading Time: 7 mins.  · Even if you could crack the Apple App Store ranking algorithm, you would still have to deliver a differentiated experience to maintain your app in the list of top 50 or top applications.  · The impact Apple’s ATT has made on the mobile app industry has been substantial. Among mobile device owners who consented to ads, Apple Search Ads (ASA) ranked top for retention and volume, according to the latest Performance Index from app and mobile marketing measurement platform, AppsFlyer. iOS marketers have been using ASA more heavily following ATT. ASA reached .

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Apple Search Ads helps people discover your app when they. search on the. App Store, matching customers with your app. right when they’re looking. Get started. 70% of App Store visitors use. search. to find their next app. 1. 65% of all downloads. Organic traffic on apps, such as searches, was responsible for 65% of downloads in the iOS App Store. Search volume for Black Friday rose % in November compared with the three months prior. Wide belief that 50% to 60% of organic installs come from the search, is not always the case. For some apps (and mostly in the case of games), organic installs attributed to search are around 33%, and can be as low as %.